Pricing Planner
Set a defensible test price with visible margin math.
- Free
- No signup
- Runs in your browser
How to use Pricing Planner
- Enter your fixed monthly costs, the cost per customer, and how many paying customers you expect.
- Estimate the value you create for each customer per month, and set your target gross margin.
- Choose a market position: accessible, standard, or premium.
- Read the recommended test price and the margin math behind it.
Tip: Treat the result as a price to test, not a final answer. Change it after talking to customers.
Recommended test price
$64/mo
This price clears the selected margin floor and captures a share of the value you say the product creates.
Starter
$44
Lower-friction entry
Core
$64
Default plan
Premium
$109
More value or service
- Cost / customer
- $13
- Margin floor
- $65
- Gross margin
- 95%
- Break-even
- 9 customers
- Projected MRR
- $3,200
- Projected ARR
- $38,400
- Value captured
- 21%
- Monthly volume
- 50 customers
- The rounded price sits below the selected margin floor; raise it or lower costs.
- Fixed costs dominate unit economics at this volume. Recheck the price as customer count grows.
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