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Launch Funnel Calculator

Work back from a revenue goal to the visitors and signups you need.

  • Free
  • No signup
  • Runs in your browser

How to use Launch Funnel Calculator

  1. Enter your MRR goal and your price per customer per month.
  2. Enter your visitor to signup, signup to active, and active to paying rates.
  3. Set Weeks to get there, the time you give yourself to hit the goal.
  4. Read how many visitors, signups, active users, and paying customers you need, in total and per week.

Tip: Use rates you have measured. If you have none, start with cautious guesses and replace them after launch.

$
$
%
%
%
  1. Visitors17,7002,213/week
  2. Signups885111/week
  3. Active users354
  4. Paying customers537/week

Overall, 0.30% of visitors become customers. Early-stage SaaS often sees 1–5% visitor→signup; improving the weakest step moves the result most.

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