Launch Funnel Calculator
Work back from a revenue goal to the visitors and signups you need.
- Free
- No signup
- Runs in your browser
How to use Launch Funnel Calculator
- Enter your MRR goal and your price per customer per month.
- Enter your visitor to signup, signup to active, and active to paying rates.
- Set Weeks to get there, the time you give yourself to hit the goal.
- Read how many visitors, signups, active users, and paying customers you need, in total and per week.
Tip: Use rates you have measured. If you have none, start with cautious guesses and replace them after launch.
$
$
%
%
%
- Visitors17,7002,213/week
- Signups885111/week
- Active users354
- Paying customers537/week
Overall, 0.30% of visitors become customers. Early-stage SaaS often sees 1–5% visitor→signup; improving the weakest step moves the result most.
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