First 100 Users Planner
Rank channels and get a 14-day outreach plan.
- Free
- No signup
- Runs in your browser
How to use First 100 Users Planner
- Choose who buys your product and its price.
- Say how big your audience is today and how much you can spend on ads.
- Tick the boxes if you know people who could introduce you, or enjoy writing.
- Read Your best channels, each with a first step, then press Copy plan for the 14-day plan.
Tip: Start with the top channel only. Add the next one once you have a real reply.
Your best channels
- 1
Communities (Reddit, Hacker News, Indie Hackers, Slack/Discord groups)
Your audience gathers in public communities. Low-friction products spread well in communities.
First step: Join 3 communities your users are in, help for a week, then share your launch story where self-promotion is allowed.
- 2
Launch platforms and directories (LaunchAF, Product Hunt, niche directories)
Early adopters browse launch sites. Each listing adds a lasting backlink that helps SEO.
First step: Submit to LaunchAF for a weekly launch with a permanent dofollow link, then work through reviewed directories.
- 3
Direct outreach (DMs and email)
First step: List 50 people who match your ideal customer and message 10 a day with a personal note.
- 4
Build in public (X, LinkedIn, Threads)
Founders follow other founders.
First step: Post one progress update a day for 14 days: a number, a lesson, or a screenshot.
14-day plan
- Day 1 Write one sentence: who it is for and the result they get. Set up analytics and UTM links.
- Day 2 Start: Join 3 communities your users are in, help for a week, then share your launch story where self-promotion is allowed.
- Day 3 Communities (Reddit, Hacker News, Indie Hackers, Slack/Discord groups): keep going — aim for 10 conversations or posts.
- Day 4 Start: Submit to LaunchAF for a weekly launch with a permanent dofollow link, then work through reviewed directories.
- Day 5 Talk to 3 people who signed up. Ask what almost stopped them.
- Day 6 Communities (Reddit, Hacker News, Indie Hackers, Slack/Discord groups): another 10. Note which message gets replies.
- Day 7 Review: signups per channel. Fix the biggest drop-off in onboarding.
- Day 8 Start: List 50 people who match your ideal customer and message 10 a day with a personal note.
- Day 9 Launch platforms and directories (LaunchAF, Product Hunt, niche directories): follow up with everyone who engaged.
- Day 10 Turn one user conversation into a short case study or testimonial (with permission).
- Day 11 Communities (Reddit, Hacker News, Indie Hackers, Slack/Discord groups): double down on the message that worked best.
- Day 12 Ask your happiest users for one introduction each.
- Day 13 Direct outreach (DMs and email): publish or post the second piece.
- Day 14 Retro: keep the top channel, change the middle one, drop the weakest.
Launched something?
List it on LaunchAF for a weekly launch and a permanent dofollow backlink.