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Messaging Workbench

Turn product facts into a pitch, hero copy, and taglines.

  • Free
  • No signup
  • Runs in your browser

How to use Messaging Workbench

  1. Fill in the six boxes: product name, audience, the job they need done, the outcome, what they use today, and why yours is different.
  2. Be specific. Name a real audience and a real job.
  3. Read the One-line pitch, Hero headline, Hero subhead, and Directory and launch pitch as you type.
  4. Press Copy on any block, or Copy all under Tagline directions.

Tip: The tool only rearranges what you wrote, so sharper answers give sharper copy.

One-line pitch

Your product helps teams get the job done so they can get the job done.

Hero headline

Get the job done.

Hero subhead

Your product gives teams a simpler way to get the job done—without manual work.

Directory and launch pitch

For teams who need to get the job done, Your product is a focused alternative to manual work. It helps them get the job done because it get the job done.

Tagline directions

  1. Get the job done.
  2. Your product: get the job done.
  3. Get the job done, minus the busywork.
  4. A clearer way to get the job done.
  5. Built for teams who want to get the job done.

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