Key findings

  1. 97 of 239 launches (41%) are free, 86 (36%) are freemium and 56 (23%) are paid. Pricing is chosen by the maker at submission.

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  2. Free launches outnumber paid launches: 97 of 239 (41%) vs 56 of 239 (23%).

    Link to this finding
  3. The median launch has 3 upvotes; the mean is 4.5 and the most-upvoted launch has 24. 18 of 239 (8%) got no upvotes.

    Link to this finding
  4. 58 of 239 launches (24%) received at least one comment.

    Link to this finding
  5. The most common categories are Productivity (106 of 239 launches, 44%), Marketing (72, 30%) and AI (61, 26%). A launch can list up to three categories, so shares do not add up to 100%.

    Link to this finding
  6. 175 of 239 launches (73%) use all three category slots.

    Link to this finding
  7. 9 of 239 launches (4%) are open source, as declared by the maker.

    Link to this finding
  8. 34 of 239 launches (14%) include a demo video.

    Link to this finding

Breakdowns

Launches by pricing model

PricingLaunchesShare
Free9741%
Freemium8636%
Paid5623%

Denominator: all 239 live launches. Pricing is self-reported by the maker.

Launches by category

CategoryLaunchesShare of launches
Productivity10644%
Marketing7230%
AI6126%
Developer Tools6025%
Analytics4218%
Launch Platforms3213%
SEO2711%
Content Creation2611%
Video188%
Lifestyle177%
Other167%
Communication156%
Education156%
Social Media156%
Design Tools146%
Finance135%
Health & Fitness125%
Data83%
DevOps83%
Monitoring83%
Jobs & Careers73%
Sales73%
Security73%
Gaming63%
Writing63%
Image42%
Music42%
CMS31%
HR & Recruiting31%
Open Source31%
Search21%
Travel21%
E-commerce10%
Legal10%
Web310%

Denominator: all 239 live launches. A launch can list up to three categories, so the column adds up to more than 100%.

Launches by month

MonthLaunches
2026-09102
2026-10115
2026-1122

By the month the launch went live (UTC). The current month is partial.

Launches by number of screenshots

ScreenshotsLaunchesShare
112351%
2198%
33615%
42310%
53816%

Denominator: all 239 live launches.

Methodology

  • Source: every launch that is publicly live on LaunchAF on 2026-11-06: 239 launches.
  • Excluded: drafts, launches still in review, rejected launches, delisted launches and free launches whose badge check failed. They are not public pages, so they are not counted.
  • Pricing model, open-source status, categories, screenshots and demo video are entered by the maker at submission. Upvotes and comments come from signed-in LaunchAF members.
  • Refreshes continuously: the page is recomputed from the database at most once an hour, and the data date is the newest launch's publication time.
  • Rounding: percentages are rounded to the nearest whole percent; medians and means to one decimal.
  • A finding is only stated when at least 20 rows stand behind its denominator.

Suggested citation

LaunchAF, "Indie SaaS Launch Statistics 2026: 239 Analyzed", https://launchaf.com/research/indie-launches, November 2026.

Frequently asked questions

What percentage of indie SaaS launches are free?

97 of 239 (41%) of the live launches on LaunchAF are free, 86 (36%) are freemium and 56 (23%) are paid, as declared by their makers.

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How many upvotes does a typical launch get?

The median launch has 3 upvotes and the mean is 4.5; the most-upvoted launch has 24.

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What is the most common category for new indie launches?

Productivity: 106 of 239 (44%) launches list it. A launch can pick up to three categories.

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How many indie launches are open source?

9 of 239 (4%) launches are marked open source by their makers.

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