# Pricing Planner

> Set a defensible test price with visible margin math.

Canonical: https://launchaf.com/tools/pricing-planner

Category: Money. Free, no signup. Runs in your browser.

## How to use Pricing Planner

1. Enter your fixed monthly costs, the cost per customer, and how many paying customers you expect.
2. Estimate the value you create for each customer per month, and set your target gross margin.
3. Choose a market position: accessible, standard, or premium.
4. Read the recommended test price and the margin math behind it.

**Tip:** Treat the result as a price to test, not a final answer. Change it after talking to customers.

The tool itself is interactive: open [Pricing Planner](https://launchaf.com/tools/pricing-planner) in a browser to use it.

## Related

- [Runway & Default-Alive Calculator: See your runway and whether revenue catches costs in time.](https://launchaf.com/tools/runway-calculator)
- [Launch Funnel Calculator: Work back from a revenue goal to the visitors and signups you need.](https://launchaf.com/tools/funnel-calculator)
- [Unit Economics Calculator: Calculate LTV, CAC, payback, and LTV:CAC.](https://launchaf.com/tools/unit-economics)
- [MRR Goal Planner: See when you reach your MRR goal at your growth and churn.](https://launchaf.com/tools/mrr-goal)
- [All free tools](https://launchaf.com/tools)