# Launch Funnel Calculator

> Work back from a revenue goal to the visitors and signups you need.

Canonical: https://launchaf.com/tools/funnel-calculator

Category: Money. Free, no signup. Runs in your browser.

## How to use Launch Funnel Calculator

1. Enter your MRR goal and your price per customer per month.
2. Enter your visitor to signup, signup to active, and active to paying rates.
3. Set Weeks to get there, the time you give yourself to hit the goal.
4. Read how many visitors, signups, active users, and paying customers you need, in total and per week.

**Tip:** Use rates you have measured. If you have none, start with cautious guesses and replace them after launch.

The tool itself is interactive: open [Launch Funnel Calculator](https://launchaf.com/tools/funnel-calculator) in a browser to use it.

## Related

- [Pricing Planner: Set a defensible test price with visible margin math.](https://launchaf.com/tools/pricing-planner)
- [Runway & Default-Alive Calculator: See your runway and whether revenue catches costs in time.](https://launchaf.com/tools/runway-calculator)
- [Unit Economics Calculator: Calculate LTV, CAC, payback, and LTV:CAC.](https://launchaf.com/tools/unit-economics)
- [MRR Goal Planner: See when you reach your MRR goal at your growth and churn.](https://launchaf.com/tools/mrr-goal)
- [All free tools](https://launchaf.com/tools)